Page 2 - CSC (sponsor) leaving cycling at year end

14-03.-2008, 09:21 AM

#16

Crankyfeet

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Re: CSC (sponsor) leaving cycling at year end

Quote:

Originally Posted by TheDarkLord

It depends on how the average fan looks at the results of the doping investigations today. Does the average fan think that the rider(s) were doping, or does s/he think that the team was involved in doping? If the latter, then it doesn't really matter whether or not the sponsor was aware of the nefarious practices, since they lose credibility in the eyes of the average fan.

Agreed. Which is why they're exiting. The brand erosion costs far more than the ROI on their sponsorship.

I just think it is good to have big companies (assuming they're not running doping programs) as sponsors rather than small ones.... to better the prestige of pro cycling.

14-03.-2008, 09:22 AM

#17

TheDarkLord

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Re: CSC (sponsor) leaving cycling at year end

Quote:

Originally Posted by nns1400

I think that's unrealistic...it's an advertising decision to sponsor sporting events and teams. I doubt DS's are filling them in on "preparation" details, and I don't think these companies are surfing cycling forums. And even the "average" fan isn't that clued in to doping.

But it is the reality. Why would sponsors be leaving the sport if their image did not take a beating with the scandals? And even the average fan is getting a bit dubious about people like LA.

14-03.-2008, 09:24 AM

#18

TheDarkLord

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Re: CSC (sponsor) leaving cycling at year end

Quote:

Originally Posted by Crankyfeet

I agree with you regarding prestige, since more people would be able to relate to the big companies. For the hardcore fans, it doesn't matter anyway.

14-03.-2008, 09:25 AM

#19

nns1400

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Re: CSC (sponsor) leaving cycling at year end

Quote:

Originally Posted by TheDarkLord

But it is the reality. Why would sponsors be leaving the sport if their image did not take a beating with the scandals? And even the average fan is getting a bit dubious about people like LA.

Right. I'm just saying it's reasonable to say, that in the past, big companies didn't know about all that. Now, as you say, even regular people are starting to realize there really is a problem. And these companies are now leaving.

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14-03.-2008, 09:59 AM

#20

whiteboytrash

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Re: CSC (sponsor) leaving cycling at year end

Quote:

Originally Posted by thunder

facetious or not?

CSC said they would help to search for a new sponsor, seems it may not necessarily be a fait accompli

yes UPS and the National Geographic channel are very keen to get involved....

14-03.-2008, 10:03 AM

#21

jhuskey

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Re: CSC (sponsor) leaving cycling at year end

Quote:

Originally Posted by whiteboytrash

yes UPS and the National Geographic channel are very keen to get involved....

I can't wait to get my hands on UPS brown jersey. I'll need two of them.

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14-03.-2008, 10:08 AM

#22

Bro Deal

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Re: CSC (sponsor) leaving cycling at year end

Quote:

Originally Posted by missile

I'm conflicted in respects to whether or not Discovery brought credibility to the sport. In the long run, I think that they simply jumped on the Tour de Lance caravan. They got in while Lance was still on the team and jumped out after her retired and things were starting to look sticky in Europe. That wasn't good for the sport.

What initially appeared to give them credibility was that they have great programming on the cable channels. That, sadly, did not translate to their sponsorship. They could have represented so much good (top notch drug testing for instance), but only seemed to contribute to the problem in the long run.

Disco could have done a lot more. They should have had programs about the history of the TdF, the history of the classics, the development of the racing bike, etc. The should have done more to promote their investment in cycling.

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14-03.-2008, 10:12 AM

#23

cyclingheroes

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Re: CSC (sponsor) leaving cycling at year end

Quote:

Originally Posted by jhuskey

I can't wait to get my hands on UPS brown jersey. I'll need two of them.

Does the National Geographic jersey have GPS? If yes I would prefer a National Geographic jersey. (2, one long arm, one short, jacket etc.)

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14-03.-2008, 10:17 AM	#24
Bro Deal Registered User Join Date: Jun 2006 Location: Resting by the Tumtum tree Posts: 5,611	Re: CSC (sponsor) leaving cycling at year end CSC has been a sponsor for a long time. They have gotten all the exposure they can from cycling sponsorship, and now it is time to move to another advertising outlet. The coming recession may be on their mind as well. If Riis cannot get another sponsor then the sport is in big trouble. He runs the best team in the sport, and he did not spend the most money to get there. __________________ "You are like the wind and I like the lion. You form the tempest. The sand stings my eyes and the ground is parched. I roar in defiance but you do not hear. But between us there is a difference. I, like the lion, must remain in my place. While you like the wind will never know yours." -- Mulay Hamid El Raisuli, Lord of the Riff, Sultan to the Berbers, Last of the Barbary Pirates

14-03.-2008, 10:18 AM

#25

Crankyfeet

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Re: CSC (sponsor) leaving cycling at year end

Quote:

Originally Posted by jhuskey

I can't wait to get my hands on UPS brown jersey. I'll need two of them.

The matching bibs are diarrhea stain proof I've heard...

14-03.-2008, 10:24 AM

#26

jhuskey

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Re: CSC (sponsor) leaving cycling at year end

Quote:

Originally Posted by cyclingheroes

Does the National Geographic jersey have GPS? If yes I would prefer a National Geographic jersey. (2, one long arm, one short, jacket etc.)

If NG sponsors a team I will probably just watch the races to see the naked pygmies ride.

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14-03.-2008, 10:51 AM

#27

Klodifan

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Re: CSC (sponsor) leaving cycling at year end

Quote:

Originally Posted by jhuskey

I am willing to help sponsor a team if any of you are interested. All I ask is that you train hard, supply your own equipment,food,transportation and do not expect to get payed. All the glory of winning will be 100% yours.
I do have some non-matching jerseys.

what would your team name be? motley crew?

14-03.-2008, 10:54 AM

#28

cyclingheroes

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Re: CSC (sponsor) leaving cycling at year end

Quote:

Originally Posted by Klodifan

what would your team name be? motley crew?

No, Hein Verbruggen Pro Cycling Team (at the moment the Verbruggen team has an amateur status

)

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14-03.-2008, 11:01 AM	#29
Klodifan Registered User Join Date: Aug 2006 Posts: 583	Re: CSC (sponsor) leaving cycling at year end LOL!

14-03.-2008, 11:09 AM

#30

Crankyfeet

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Re: CSC (sponsor) leaving cycling at year end

Quote:

Originally Posted by nns1400

LOL...that sounds like some of the sales jobs I've been offered...

Except one only gets offered 50% of the $$$ (but AAALLLL the glory...

)

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