Andreau leaves Rock & Republic

thunder

thanks Crank,

so you think someone who shells out 300 bucks on a pair of jeans, buys rebellion, buys a music creed? Rock and Roll?

Only insofar as Rock and Roll has been corporatised, and made into a product. But gigging and making no money playing music, is a little different from buying 300 buck jeans on Madison Avenue or Rodeo Drive.

You should read the context a little more closely CF.

Crankyfeet

So it's a contradiction, a paradox. I get your point. I was just confused in your meaning originally, by the use of the term "dichotomy".

I agree that it is rediculous. Though they're only $250 over here. But the fact that the guy is making millions out of it just goes to show you how farked up consumers are (including myself - though I wasn't aware of Ball or the company image, they just fit nice) and how farked up the whole world of image and branding is, that people shell out this sort of money to look like poor rebels for the cause...

thunder

a 300 pair of jeans? branded as rebellion?

thats a dichotomy, with licence, not reading the Oxford dictionary.

Bro Deal

If you buy the music of Creed then you are not a rebel. You have to buy Nickelback to be a rebel.

__________________
"You are like the wind and I like the lion. You form the tempest. The sand stings my eyes and the ground is parched. I roar in defiance but you do not hear. But between us there is a difference. I, like the lion, must remain in my place. While you like the wind will never know yours." -- Mulay Hamid El Raisuli, Lord of the Riff, Sultan to the Berbers, Last of the Barbary Pirates

thunder

well, Creed capital C and small c are different, and I dont listen to either those, Creed, or Nickleback.

If you wanna talk Pixies, Afghan Whigs/Twilight Singers, Tindersticks...

Crankyfeet

Its called genius, thunder, or luck. The success of the branding is evident in the results. He is not selling to rebels. He is selling to yuppies who want to look like or be rebels.

thunder

I know who the lemmings are who will shell out 300 bucks. But they dont get it do they.

who was it, Edward Bernays, the founder of public relations, he was the guy who identified this all.

Rock and Republic is about getting lucky filling a niche in the high end dep't stores in Manhattan, and getting a good distribution model. Then buying media in GQ and Vogue.

Not that simple. But once they had the niche filled in those stores and the product moved, they had a business.

I would expect Ball's expansion into hotels, cosmetics, sunglasses will end badly, like Paris Hilton's nightclubs. There is only so far that brand will go. Atleast the Italian an d French fashion designers had many years before they branched out into out earning lines to entrench their core operations and brand.

I mean, 200 bucks for a pair of sunglasses, and Ball is walking around in a sports zip sweater with "Big Daddy" written on it. Certainly they will not have guys in advertising in Manhattan buying their jeans, and when they have to rely on the guys who are lawyers and wall street bankers to buy their product it will be so diluted. Only so far you can go with buying media in GQ/Vogue.

Bro Deal

That parsing of language sounds suspiciously like the denial of a latte swilling, Birkenstock wearing, Nickelback haired Creed fan.

__________________
"You are like the wind and I like the lion. You form the tempest. The sand stings my eyes and the ground is parched. I roar in defiance but you do not hear. But between us there is a difference. I, like the lion, must remain in my place. While you like the wind will never know yours." -- Mulay Hamid El Raisuli, Lord of the Riff, Sultan to the Berbers, Last of the Barbary Pirates

thunder

thanks Bro, you got me in one.

btw, I think the Birkenstock owners are descended from a line of Nazi's



<smile is about the left-wing propaganda that humours Bro, but I have heard this, which is ironic, as it is a bit of a hippy niche product>

Crankyfeet

Don't get what? The money ($300) doesn't mean much to them. Looking affluent and cool in the nightclubs and impressing chicks means heaps to them. Why are they idiots? If they aren't impressing anyone or helping themselves get chicks then they're idiots. But I think they will impress some people. The sort of people who are impressed by bling and are prone to one night stands, sure, but that's who they're trying to impress anyway.

thunder

correct, the superficiality branding works.

kennf

Some people say that today's rock music leads to violence, and I agree. Because when I hear Nickelback, I want to kill ... Nickelback.

Bro Deal

See. You'll be wearing olive green, growing a beard, and smoking cuban cigars in no time. Vive le Revolution!

__________________
"You are like the wind and I like the lion. You form the tempest. The sand stings my eyes and the ground is parched. I roar in defiance but you do not hear. But between us there is a difference. I, like the lion, must remain in my place. While you like the wind will never know yours." -- Mulay Hamid El Raisuli, Lord of the Riff, Sultan to the Berbers, Last of the Barbary Pirates

thunder

are not they both crap? One is the same as the other?