Tour de France gives city 120m

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"The Tour has generated well over 100 million in spending and publicity, which will in turn attract more visitors and encourage the organisers of future sporting events to choose London." An estimated 1m people turned out to watch the race in London London's economy benefited by more than 120m by hosting the start of the Tour de France race, it has been announced. via BBC

http://www.topix.net/cycling/tour-de-france/2007/11/tour-de-france-gives-city-120m?fromrss=1